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Celemi Enterprise

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(CELENT)
Duración:
2 Días. – 16 Horas.
PDU: 16 PDUs.

  • POR AHORA SOLO EN INGLES

Success is a moving target. How do you get all your people behind your strategy in a marketplace that is rapidly changing? In the Celemi Enterprise™ business simulation, six companies compete for the same customers in a dynamic marketplace. Participants take on the roles of the management team – comprised of Marketing and Sales, Development and Services, Planning and Delivery, Finance and Control. The main challenge is to build, and successfully execute a strategy that leads to winning results.

Key results

  • Participants gain a common frame of reference of the overall business situation, which they absorb and understand quickly.
  • Offers a mental model of how the business works, what the priorities are and how to move forward.
  • Encourages people to explore and discover the key value drivers of the business and their relative impact on the organization.
  • Helps participants identify potential for improvement and how they can contribute to strategy via their own role in the organization.
  • Inspires people’s desire to make a difference

Celemi Enterprise challenges participants to deal with uncertainties and balance short-term results with
long-term value.

The teams need to:

  • Decide on a desired market position.
  • Target and sell to preferred customers.
  • Meet customer demands by developing an
  • attractive and profitable product portfolio.
  • Deliver with excellence by getting the most out of people and processes.
  • Create strong, sustainable brand value.
  • Keep track of financial results – both short and long term.

Who benfits

  • Senior and middle managers at large enterprises with a product and service offering can use the simulation to put strategy into action – fast.
  • Co-workers gain a common understanding of the big picture as well as of how they as individuals can contribute to the company’s competitiveness.
  • Managers responsible for training can use the simulation for hands-on, interactive education, and for communication of company strategy.

Method
The certified facilitator uses a software program to perform a detailed yearly analysis and comparison of the
teams’ performances along a range of objective factors.
This leads to intense discussions and links to participants’ experiences in their own business life. At the end of the simulation, there is a next-step exercise where people are invited to draw conclusions about their own areas of responsibility. This ensures that the simulation experience results in sustained, useful knowledge.

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